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Marketing
search engines | reaching
your audience | promotions
| more ways
It is crucial to gain good positioning on search engines in order
to reach new customers for little outlay.
The main requirements for getting listed high in the most popular
search engines like Google these days is good site content and
reciprocal links.
Site Content
Now, this is simple to explain but, due to fierce competition,
difficult to pull off for a high ranking in the most popular keyword
searches, such as online casino and gambling.
Simply ensure that your site content is relevant to your topic
(online casino) and contains some instances of the keywords you want
to rank highly for. Don't be afraid of moving the text on your home
page around, rewording it and adding promotional text. Just ensure
that it isn't misleading.
Reciprocal Links
Again, this is a simple concept: Try to exchange reciprocal
links with other related websites on the internet. One great site
for this is
http://www.linkpartners.com/, which works in
relation with
http://www.linksmanager.com/. It provides a
semi-automated service which will assist in getting reciprocal
links.
Don't believe that reciprocal links are particularly important for
ranking purposes? OK, go to
http://www.google.com/ and enter a keyword.
Pretty much anything... We'll use "santa claus". Now, when the
results come up, copy and paste the url of the first result into the
search box again and put link: before it. Our example brings up
http://www.northpole.com/ (on October 16th 2006), so you type in the
search box link:http://www.northpole.com/ and hit Search. This
brings up 220 sites linking to it. That's a lot of reciprocal
links!
While you're at it, check out the site itself. See the number of
times the words Santa Claus are used - not many! Overusing the
keywords is not going to get you higher in the rankings - you need
to get it just right. What is just right? Ah, there's the
difficult part - it can only be gauged by experience. You will also
note that it is not used indiscriminately. The page has to make
sense for the visitor, otherwise they are going to think they are
dealing with amateurs and won't want to use your site.
You will notice that you have a page called links.html in your
casino file (not to be confused with links.js). This file contains
a number of links to start you off.
Meta Tags
In order to get a good position in these search engines you'll
need to optimise your site. Although not as crucial as it used to
be, META tags relevant to the online gambling world can be set up.
If you're new to all of this don't worry: we've already set up
META tags and TITLE tags in the site templates. However, you may
wish to change them for your site and this can be done using
something as simple as Notepad. There isn't enough room here to go
into how to code in HTML but it's a pretty simple language to
understand once you have a look at the code. The code you need to
change is at the top of the page and will look a little like this:
<TITLE>Online Casino</TITLE>
<META NAME="Keywords" CONTENT="casino, online casinos, gamble,
roulette, slots">
<META NAME="Description" CONTENT="Play now and win at Online
Casino!">
The top line (inside the <title> tags) is what gets displayed on
the title bar of your browser and also appears in the users
favourites list.
Line 2 contains the keywords that some search engines look for
when someone types in a search. Find relevant keywords (such as
those typed above) and enter them one after the other, separating
each with a comma. Some search engines say it's best to enter only
15 or so keywords yet a lot of websites list literally hundreds of
words. The best advice we can give is stick to relevant keywords
and don't overdo it.
The third and final line contains the actual description of the
site. Keep it short and snappy, this is what will appear under
your site name in many search engines. Ensure that you also have
relevant keywords in there too as some search engines use them for
ranking purposes. Using the above example, your site would appear
as follows in some search engines:
Online Casino
Play now and win at Online Casino!
Search Engine Optimisation
Submit your site to the all the top search engines--
international search engines as well as in your own community. E.g.
You live in Spain and have a Spanish version of your web site. You
should submit your site to all the Spanish search engines and
directories. You have a web site in two different languages -
English and Spanish. You should submit your site to all Spanish
search engines (including portals) and of course to the top English
search engines.
Our packages 1 and 2 come in a number of languages, so you may need
to optimise each one and submit to as many relevant search engines
as possible.
We provide a list of foreign-language search engines for you in our
stats area.
Search engine registration tips :
http://www.searchenginewatch.com/
Pay per click Search engines
Pay per click searches are becoming more and more
popular these days. Sites such as Overture.com and FindWhat.com are
providing results to the bigger search engines. A pay per click
search is one where the advertiser "bids" an amount on a particular
keyword. If their bid is the highest, then they go to the top of
the results and every click on this result costs the bid amount.
Example:
Bob bids 50 cents for "internet casino", Richard bids 51 cents and
Charlie bids 52 cents. Charlie's listing would appear at the top,
followed by Richard and Bob. Every time someone clicked on Charlie's
listing, Charlie's account would be debited 52 cents.
This can be a source of good traffic and players to your casino.
There is no need to compete with the "Big Boys" - some keywords are
going over $20! If you stick to less used keywords, such as
"internet gambling casino", you should be able to get near the top
for a reasonable amount.
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