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Marketing
search engines
| reaching your audience | promotions
| more ways
Domain Name
Purchasing your domain name can help establish a reputable site.
Also, choosing a domain name will brand your site and bring in visitors
who are seeking specific information. For example, if your domain
name is www.mygreatgamblingsite.com, you have started to brand your
site. By the domain name alone, people know what your site is about.
And, your visitors will likely have an interest in gambling.
Site suggestion for purchasing domain names:
www.ukreg.com
Why just have one site to promote though? Why not purchase several
domain names, promote them all and have them all directed toward
one main casino site?
Advertise on Gambling Sites
There are hundreds of directory sites on the internet today, many
of which allow you to advertise your casino on. A lot of these
sites, such as Gambling.com, will give you FREE listings in their
directory. To find these sites, simply go to your favourite
search engine (eg. Google.com) and enter something like "casino
listings" or "casino directory". It should
come up with hundreds of sites. Take a look through them and
see where you can advertise!
It is worth advertising on many of these sites, even if they require
you to pay. If you get a high roller through the advert, it
can make you thousands.
Suggested site to advertise though:
www.gambling.com
Brand Your Site
- Create a logo for your site! This will create a brand identity for
your site. E.g. McDonald's = big M
- Your URL address is your location so you should try to keep your
URL short and precise.
- If you participate on a news forum where you can share valid information
with others, don't forget to leave your signature (URL address and
email) at the bottom
Icons, Logos, Graphics:
www.coolarchive.com
Mailing List
Why not offer visitors to your site the chance to join a regular
mailing list? By having your visitors email addresses you can keep
them in touch with updates regarding new promotions or simply jig
their memory about your casino. We don't advocate SPAM though so
be sure not to pester anyone with junk mail. Always offer mailing
list subscribers the opportunity to unsubscribe at any time.
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